McCann-Erickson Worldwide and L'Oreal International called on me to come up with an avant-garde global strategy to reinvent Helena Rubenstein. The strategy, "Tribal Nature", uses art from different cultures as a "hats off" to the art campaign Helena Rubenstein created herself. The ad plays with red lacquer, popular with Asian Tribes.

For McCann-Erickson Worldwide and L'Oreal International