Pleasing one client is sometimes difficult, but pleasing three is next to near impossible. Atlas was a B2B joint venture between France Telecom, Deutsche Telekom and Sprint to create seamless business data transmission around the world.

For the logo I used one of my favorite symbols, a triangle, to represent the three clients united as one. And, for this 4-color, full-page newspaper ad, I photoshopped the world waking up to the news.

For Publicis/Bloom and Atlas