Every baby's worst nightmare is diaper rash, but studies show that many mothers don't know what to do about it. This is as much an ad as it is an educational tool. In it I show an innocent sleeping baby to play up the notion that a mother should learn about diaper rash before the baby does. And I start the story with a simplified version of a fairy tale typographical "L". The BabyFresh market share increased by 2 points.

For The Bloom Agency and The Scott Paper Company